According to various sources there are roughly 20,000 Chinese residing in the Columbus region, up from about 16,000 four years ago. Residents have both seen and heard more Mandarin speakers walking the streets, shopping at area malls and eating in restaurants. This simple observation creates an important, more complex question: What do the Chinese think of Columbus?
To better understand a key international population in Columbus and how they fit into the region’s efforts to market itself as a global gateway, my company Laonei Global surveyed a number of Mainland Chinese in the area. Results reveal how area organizations and businesses can better promote themselves, through messaging and programs, to attract Chinese interest and investment and in turn strengthen the local economy and Columbus’ overall global image.